We started our brand because we believe the basics of looking good, feeling good, and having your mind tickled are all good and valuable. This is why we aim to create products that resonate with our mission. We don’t believe in being crass or overly sarcastic; there’s already too much of that in the world. We aim to be different. Our aim goes beyond our products; we aim to enrich lives and provide value to our clients.
You Will Never Be Just a “Customer”
We don’t refer to people who buy from us as “customers.” You are not our customer. You are our client. A customer is a person who purchases a commodity or service. A client is a person who is under the protection of another. We believe in the preeminence of people who trust us for delivering great products. We serve your needs; we don’t sell you things. We consider ourselves your advisor, friend. This has immense implications – we don’t sell products we wouldn’t ourselves be happy wearing or using and we want what’s best for you.
We believe a story should define the brand, not the other way around. We have a story to tell and we aim to tell it through our products. Logos don’t define much of anything meaningful.